I collaborated with Pioneer Pantry- a UW-Platteville-associated food pantry. They requested I design a new logo for them that would "reflect themes like sustainability," adhere to the UW-Platteville color scheme, and be versatile to adapt for use in print, posters, social media, and digital ads.
In order to represent both sustainable themes and the Platteville colors simultaneously, I chose orange, blue, and green as the color scheme for the logo, with "pioneer" representing Platteville colors and "pantry" being green to elicit feelings of balance, growth, and nature. All files were saved as PSD's, SVG's, and PNG's.
Pictured above is the final logo, with and without a paper bag graphic in the background. Below is a social media banner for Facebook that I included with the design.
Shown below are the drafts of the logo, from oldest to newest, as well as an alternate version for the banner.